Vina Start Motors (VSM) the exclusive producer and distributor of Mishubishi Motors in Vietnam, officially introduced its new pick-up truck, the Triton, with a distinctive J-line design on May 27.
Vina Start Motors (VSM) the exclusive producer and distributor ofMishubishi Motors in Vietnam, officially introduced its new pick-uptruck, the Triton, with a distinctive J-line design on May 27.
The company is aiming to regain its crown in the pick-up market and enhance VSM's business strategy in Vietnam.
Firstintroduced in 1978, pick-up trucks have gained a strong user baseworldwide, from the first Forte to the fourth generation Triton/L200models, which all together have accumulated more than 4,000,000 units ofproduction volume.
"We are focusing more on SUVs, pick-ups andelectric vehicles as key products and also in ASEAN countries such asVietnam," President and COO of Mitsubishi Motors Corporation TetsuroAikawa said.
"Last year, we recorded high profit. Around 30 percent came from ASEAN."-VNA
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