The opening ceremony of ATF 2024 opens in Vientiane, Laos on January 24 (Photo: kpl.gov.la) Vientiane (VNA) – Th🐻e Association of Southeast Asian Nations(ASEAN) Tourism Forum 2024 (ATF) kicked off in Vientiane, Laos on J𓆉anuary 24.
Themed "Quality and Responsible TourismSustaining ASEAN Future", the forum aims to strengthen collaboration infurther improving ASEAN tourism products to attract more internationaltourists.
Lao Deputy Prime Minister Kikeo Khaikhamphithoun, Secretary-Generalof ASEAN Kao Kim Hourn, tourism ministers from ASEAN countries, ambassadors of ASEAN countries to Laos and dialogue partners attended the event. The Vietnamese delegation to the event was headed by Minister of Culture, Sports and Tourism Nguyen Van Hung.
Speaking at the opening ceremony, Deputy PrimeMinister Kikeo Khaikhamphithoun emphaised that the tourism sector plays acrucial role in driving the ASEAN economy towards rapid, robust, inclusive, andsustainable growth. He affirmed that advancing ASEAN tourism in line withthe ASEAN Vision 2025 will actively contribute to the socio-economic developmentand improve the quality of life for people across the ASEAN region.
He said Laos is ready to cooperate with ASEAN countries and various dialogue partners to develop sustainable and high-qualitytourism destinations, attract more tourists to the bloc.
Meanwhile, Secretary-General of ASEAN Kao KimHourn emphasised the importance of ASEAN in developing the bloc's tourism industry and stressed that sustainabletourism development is important in preserving the environment, local cultureand heritage as well as promoting economic growth in the region.
The ATF 2024 is taking place amidst the ongoingrecovery of the tourism industry in ASEAN country, the Asia-Pacificregion, and the international arena, which is gradually rebounding from theimpact of the COVID-19 pandemic. It is the largest annual event held alternatelyamong the 10 ASEAN countries, creating a space for cooperation to promotethis region to become an attractive tourist destination globally.
The event will see aseries of significant events, including the 44th and 45th ASEAN Summits, theASEAN Tourism Forum, and various other ASEAN-related meetings.
The meeting, which runs through Jan 26, will allow the participants to have discussions and exchanges on sustainability of tourism development, utilising social media for tourism promotion, harnessing the potential of adventure tourism for sustainable promotion, creating unique experiences for tourism dest🦄inations, and understanding the needs of the primary tourism market in the ASEAN region./.
