Binh Thuan to kick off National Tourism Year 2023 in March
National Tourism Year 2023 will kick off in the central coastal province of Binh Thuan on March 25, bolstering the tourism potential of the locality and its diversity of historic and cultural identities.
Visitors at Mui Ne Beach in the central province of Binh Thuan (Photo: VNA)
Ho Chi Minh City (VNA) — National Tourism Year ✨2023will kick off in the central coastal province of Binh Thuan on March 25,bolstering the tourism potential of the locality and its diversity 🏅of historicand cultural identities.
The opening ceremony of the National Tourism Year themed “Binh Thuan- Green Convergence” will take place in Phan Thiet City and will be broadcastlive by the national TV Vietnam Television. National To🎐urism Year will 💧feature 204 cultural, sports andtourism events, including 13 events of national scale hosted by the Ministry ofCulture, Sports and Tourism.
Binh Thuan will host 31 cultural, sports and tourism events and 41other provinces and cities will host 164 events as part of the National TourismYear throughout the year. An international cuisine festival, a rowing and canoeingcompetition, a national golf championship, and Binh Thuan Tourism Week are somehighlights of the programme. It is expected to boost the province’s tourism development andattract domestic and foreign investors. With a coastline of 192 km, stunning beaches, beautifullandscapes, rich natural resources and a diversity of historic and culturalidentities, Binh Thuan has become a popular tourist destination for domesticand foreign visitors. The province is home to around 600 hotels and resorts with a totalof 18,000 rooms and 1,000 condotels. It welcomed nearly 700,000 visitor arrivals last month, double thenumber from the same period last year. The tourism revenue was estimated at 1.79 trillion VND (76.1million USD) last month, nearly triple the amount from a year ago./.
National Tourism Year 2023 “Binh Thuan – Green convergence” was launched on December 31 evening in Phan Thiet city, the capital of the south central province of Binh Thuan.
By hosting the National Tourism Year 2023, Binh Thuan province's tourism industry is expected to create breakthroughs, contributing to further promoting tourism development in the south-central region.
With the theme “Green convergence”, the 2023 National Tourism Year in Binh Thuan province will link tourism with sustainable development, and all efforts within the programme are aimed at attracting 6.5 million visitors this year.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
Visitors at Mui Ne Beach in the central province of Binh Thuan (Photo: VNA) 
