Enhancing regional connectivity is the key to fulfilling the tourism potential of the Central Highlands, according to the Government’s master plan on tourism development for the period through 2020. Though the plan envisions connecting localities in the region and creating unique tourism products, the tourism sector has not achieved any significant breakthroughs so far. Nguyen Thi Bich Ngoc, Deputy Director of the Lam Dong provincial Department of Culture, Sports and Tourism, said provinces in the Central Highlands found it difficult to create distinctive products since they had so much in common. She said the Central Highlands should create a clear tourism brand before its provinces create their own brands and determine their products After making comprehensive plans for the Central Highlands and its localities, relevant authorities should collaborate with travel agencies to take the products to potential tourists. The Central Highlands has great potential for tourism, with its spectacular waterfalls, forests, mountains, ethnic groups with rich culture, and others.