One young Cham ethnic, Quang Ngoc Nhien, in Phuoc Dan town in Ninh Phuoc district, has turned his muddy fields into fragrant lotus ponds. During the peak season, the pink lotus flowers show off their beauty under the bright sun, attracting visitors from far and wide. In addition to sightseeing and snapping photos, visitors can also enjoy tea and dishes made from lotus, while learning more about the life and music of the Cham ethnic people in Ninh Thuan. In a bid to utilise the beauty of the rural coastline and attract more tourists, Nguyen Thai Lai from Ninh Hai district started painting murals on the walls of local households next to romantic Nai Lagoon. Visitors to the Hon Thien mural village also have the chance to experience other tourism activities, such as hiking out to watch the sunrise, enjoying fresh seafood, and learning about local culture. Such services have brought in extra income for local people while promoting the strengths of indigenous culture. Ninh Thuan has set a target of welcoming 1.9 tourists this year. It will step up the mobilisation of resources and ideas from organisations and individuals to invest in tourism in general and community-based tourism in particular, creating new tourism products to meet the increasing needs of visitors./.