After a month in the “new normal”, My Khe - one of the world’s most beautiful beaches - is ready to salute visitors with its serene beauty, cleanliness, and safety. All services are now available. Eleven of 16 tourism sites and half of all accommodation providers in the city have reopened already, after committing to ensuring pandemic preventive measures are followed. The number of domestic flights to and from Da Nang are gradually increasing and visitors have begun to return to the beach city. Its tourism sector has determined that being “a safe destination” is a key factor in attracting tourists post-COVID-19. The city’s tourism sector will introduce stimulus programs with attractive offerings to meet demand among tourists in the “new normal”, with safety given top priority./.