A majority of consumers in Vietnam prefer large, modern stores whenthey shop for high-tech electronic products, according to analysts.
Asa result, such stores have mushroomed in recent years, they said,pointing to chains belonging to famous firms like FPT, The Gioi Di Dong,and Vien Thong A.
As soon as they appeared in the market, theseshops became popular since they offered advantages that traditionalretail shops did not – a large and varied range of models, convenientservices, and reasonable prices — they said.
As of June, FPT Corporation had 116 stores in many cities and provinces, including 13 in Hanoi and 12 in Ho Chi Minh City.
NguyenBach Diep, CEO of FPT Retail, said customers now demand friendlypricing policies and post-sale services, and so his company regularlychanges sales strategies to compete in the market.
"Eighty percent of the products sold at FPT shops are priced equal to or even lower than similar products on the market.
"In addition, the FPT shops are ready to counsel customers and offer convenient post-sales services in addition to gifts."
TheGioi Di Dong (Mobile World Investment) Corporation is the largestmobile phone retail chain with nearly 200 large, modern shopsnation-wide.
A company spokesperson, who asked not to be named, said customers now pay much attention to customer care and promotions.
"These modern stores can meet these requirements easily but traditional retail shops cannot.
"Thanks to understanding customers' requirements, the company's stores have developed rapidly."
Analysts said all of these retailers focus on pricing.
Asa result of its price advantage, last year The Gioi Di Dong sold 2.3million Apple, Nokia, Sony, and HTC mobile phones, accounting for 20percent of their total market.
Le Tam, director of Techone MobileSupermarket, said people prefer to buy from authorised sellers becausethey can then be sure about the quality and warranty on products.
"At small shops, customers cannot know about the origins of products," he said.
LeNgoc Phuong, a resident of Tan Binh district, said buying electronicproducts from large, famous stores means customers do not have to worryabout quality.
Besides, they often get preferential treatment at these stores, she said.
Accordingto data from the GfK Group, Germany's largest market researchInstitute, smart phones accounted for 70 percent of mobile phones soldin Vietnam last year, up 135 percent from 2012.
Tablet sales soared 250 percent last year.
Manyforeign companies have been lured by the huge potential of theVietnamese market, where 15 million people live in the two major citiesof Hanoi and HCM City, two-thirds of its 90 million people are agedbelow 30, and 30 million use the internet.-VNA
Asa result, such stores have mushroomed in recent years, they said,pointing to chains belonging to famous firms like FPT, The Gioi Di Dong,and Vien Thong A.
As soon as they appeared in the market, theseshops became popular since they offered advantages that traditionalretail shops did not – a large and varied range of models, convenientservices, and reasonable prices — they said.
As of June, FPT Corporation had 116 stores in many cities and provinces, including 13 in Hanoi and 12 in Ho Chi Minh City.
NguyenBach Diep, CEO of FPT Retail, said customers now demand friendlypricing policies and post-sale services, and so his company regularlychanges sales strategies to compete in the market.
"Eighty percent of the products sold at FPT shops are priced equal to or even lower than similar products on the market.
"In addition, the FPT shops are ready to counsel customers and offer convenient post-sales services in addition to gifts."
TheGioi Di Dong (Mobile World Investment) Corporation is the largestmobile phone retail chain with nearly 200 large, modern shopsnation-wide.
A company spokesperson, who asked not to be named, said customers now pay much attention to customer care and promotions.
"These modern stores can meet these requirements easily but traditional retail shops cannot.
"Thanks to understanding customers' requirements, the company's stores have developed rapidly."
Analysts said all of these retailers focus on pricing.
Asa result of its price advantage, last year The Gioi Di Dong sold 2.3million Apple, Nokia, Sony, and HTC mobile phones, accounting for 20percent of their total market.
Le Tam, director of Techone MobileSupermarket, said people prefer to buy from authorised sellers becausethey can then be sure about the quality and warranty on products.
"At small shops, customers cannot know about the origins of products," he said.
LeNgoc Phuong, a resident of Tan Binh district, said buying electronicproducts from large, famous stores means customers do not have to worryabout quality.
Besides, they often get preferential treatment at these stores, she said.
Accordingto data from the GfK Group, Germany's largest market researchInstitute, smart phones accounted for 70 percent of mobile phones soldin Vietnam last year, up 135 percent from 2012.
Tablet sales soared 250 percent last year.
Manyforeign companies have been lured by the huge potential of theVietnamese market, where 15 million people live in the two major citiesof Hanoi and HCM City, two-thirds of its 90 million people are agedbelow 30, and 30 million use the internet.-VNA
