Vietnam needs to increase its funding for promoting tourism to realise its target of doubling the figures for international tourists as well as revenue by 2020, according to Forbes.
Hanoi (VNA) – Vietnam needs to increase its funding for promoting tourism to realise its target of doubling the figures for international tourists as well as revenue by 2020, acc🦩ording to Forbes.
The magazine ran an article on August 16, saying that Vietnam’s annual tourism promotion budget of only 2 million USD is outspent by around dozens of times in comparison with other Southeast Asian nations.
The Ministry of Culture, Sports and Tourism has put forward a proposal to increase the budget to around 5.25 million USD, and also to establish a fund for tourism promotion with a principal investment of about 13 million USD, the article said.
The amount is still fairly small, particularly given the ambitions for the tourism industry to essentially double the number of international arrivals and revenue generated by tourism by 2020 from the 2015 level of 7.9 million arrivals and 15.1 billion USD in revenue, it commented.
It also pointed to a shortcoming in the intention of drawing 70 percent of the investment from the beneficiaries of tourism, such as the licensed tourism operators and hotels.
If it takes the form of an additional levy on top of taxable income, it could drag down growth in the sector and overlooks the broader benefits to the economy of increased tourism, the article added.
It highlights the challenges facing Vietnam in developing tourism, including improving infrastructure, upskilling its workforce and providing an international-level of facilities and service.
Issues around personal security, traffic congestion and accidents, pollution, and poor services and facilities are the most commonly cited concerns.
It suggests Vietnam encourage investment in infrastructure and tourism staff training in order to lure more international tourists back to Vietnam.-VNA
Vietnam is a safe and attractive destination for all foreign investors and international tourists, stated President Truong Tan Sang at the Vietnam Economy-Tourism Cooperation Forum held in Prague on May 11.
Despite a slight decrease in the number of tourists in 2015, the first time in many years, Vietnam’s non-smoke industry still has a bright future ahead, according to tourism authorities.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
International tourists in Vietnam (Source: VNA)
