Tourist destinations have started to fill up again. Many resorts are now reporting 80-90 percent capacity. Tourists are returning and this is a positive sign for the tourism industry after a long period of “hibernation”. To meet tourism demand, a series of programs have been introduced by accommodation, travel, and transportation providers to promote Vietnam’s beauty. Travel is becoming easier and there are a host of incentives on offer. The existing stimulus programme helps tourism businesses overcome the difficulties and the industry continues to sets Safe - Friendly - Attractive goals to create peace of mind for travellers. In the near future, along with the efforts of each locality, tourism areas will be more strongly linked, giving the industry a boost./.