The results are anticipated by prompt directions of the provincial Party Committee and authorities to realise the dual task combining focus on both anti-epidemic and socio-economic development resumption activities. Accordingly, many measures have been taken to stimulate local tourism since the beginning of this year, including the organisation of a welcome ceremony for first visitors to the province in 2020, the ‘Colour of the Northwest region’ programme, and the sixth Buckwheat Flower Festival, 2020. The provincial hospitality sector has also actively participated in tourism programmes with localities nationwide to establish partnership, such as the Hanoi tourism promotion festival, the Green Cultural Heritage Week at the Vietnam National Village for Ethnic Culture and Tourism in Hanoi, the Cuisine Festival and a photo exhibition on eight northwest localities. In addition, the popularisation of Ha Giang’s people, culture and tourism potential through the use of social networks and media have been promoted to lure more visitors to the locality./.