The Hanoi Ao dai campaign was kicked off on the first day of October, as part of the activities to celebrate the 70th anniversary of the capital’s liberation (October 10, 1954 - 2024) and the 94th founding anniversary of the Vietnam Women's Union (October 20, 1930 – 2024).
At an Ao dai show staged as part of the launch ceremony in Hanoi on October 1. (Photo: VNA)
Hanoi (VNA) – The Hanoi Ao dai campaign was kicked off on the first day of October, as part of t🃏he activities to celebrate the 70th anniversary of the capital’s liberation (October 10, 1954 - 2024) and the 94th founding anniversary of the Vietnam Women's Union (October 20, 1930 – 2024).
Lasting to October 20, it aims to promote and encourage female workers at government offices, central and municipal agencies, businesses, schools, and other institutions to don the iconic traditional dress every Monday and Friday as well as on important events.
At the launch event, Vice Chairwoman of the Hanoi Women's Union Pham Thi My Hoa said the campaign not only honours the beauty of Vietnamese women but also promotes the dress to international communities. Additionally, it seeks to reinforce the costume’s cultural value in modern life, while offering local women a chance to showcase their love, solidarity, and commitment to preserving and promoting the country’s cultural heritage.
On the occasion, 50 high school girls from disadvantaged backgrounds were presented with gifts from Dat Viet company and white Ao dai from Hanoi's Ao dai Heritage Club.
A seminar on the cultural value, preservation, and development of the traditional dress in the contemporary context also took place. Experts, artisans, and researchers shared insights on its history, evolution, and aesthetic and cultural significance, as well as solutions to preserve this traditional garment in today’s society./.
A Vietnamese “Ao dai” (traditional long dress) heritage club has recently made its debut in Prague, aiming to preserving and promoting the costume in the the Czech Republic.
A Vietnamese 'Ao dai' (traditional long dress) heritage club made its debut in Belgium on September 7, marking a significant milestone in preserving and promoting the traditional cultural values of Vietnam.
Diverse activities will be held at the Thang Long Imperial Citadel from October 4-6 within the framework of the 2024 Hanoi Tourism Ao Dai Festival, said Vice Director of the Hanoi Department of Tourism Nguyen Hong Minh at a press briefing on August 27.
Eight teams will join the tournament, divided into two groups. Group A features Vietnam, the Philippines, Sichuan Club (China), and Australia, while Group B consists of Vietnam U21, Korabelka Club (Russia), Taiwan (China), and U21 Thailand.
Despite strong home support and high expectations, Vietnam were unable to overcome the defending champions, who secured their third consecutive win over Vietnam in a regional final, following previous victories in 2014 and 2023.
The event, part of Vietnam’s cultural diplomacy strategy through 2030, was jointly organised by the Vietnamese Embassy in Venezuela and USM’s Faculty of International Relations. It attracted thousands of students from universities across Venezuela.
For the first time, Vietnamese audiences will have the opportunity to experience the ballet masterpiece "Don Quixote" in its original version by renowned choreographer Marius Petipa.
The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
Creative cultural festivals are fast emerging as a new catalyst for tourism development in Vietnam, as localities increasingly invest in these vibrant events on a more systematic and larger scale.
This marks the first time Vietnam has hosted a continental-level Muay event which will feature competitions across 28 weight categories in combat and eight performance categories.
Coming to the Vietnamese booth, visitors had the chance to take part in a bamboo dance, a workshop on painting woven bamboo or rattan, or quizzes about Vietnam.
These are impressive achievements, not only showing the efforts and prowess of Vietnamese paddlers but also serving as proof of the sports sector’s strategic and systematic investment.
The cultural event in Canberra not only fostered cultural exchanges between Vietnam and Australia but also contributed to promoting Vietnam’s image internationally
The U23 competition will run from June 16 to 22, followed by the U17 event from June 23 to 28, while athletes competing in the U23 category will undergo weight and skill checks ahead of the matches starting June 18, while similar checks for U17 athletes will take place before June 23.
Vietnam continues to sit just behind continental powerhouses Japan, the Republic of Korea, Australia, China, and the Democratic People's Republic of Korea (DPRK).
The event served as a vibrant display of solidarity, promoting peace, cooperation, and development through cultural dialogue, and reaffirmed HCM City's role as a dynamic hub for cultural diplomacy and international friendship.
The Indian Film Festival not only honours the artistic value of cinema but also contributes to strengthening the friendship and enhancing cultural exchange between the people of Son La in particular and Vietnam in general and India.
An art exchange programme between Vietnam and Cambodia was held on the evening of June 13 in the Mekong Delta province of Vinh Long as part of the 2025 Cambodia Culture Week in Vietnam.
Digitalisation does not mean commercialisation or oversimplification of culture. It is a way of selecting, adapting, and spreading traditional values through a modern language.
