Hanoi expects to have 40,000 new enterprises this year, with about 30-35 percent of them operating in the innovation and creativity fields. Hanoi plans to establish a service area to support start-ups in the year. To realise the targets, the municipal authorities have taken various measures, focusing on administrative reform and preferential policies. Enterprises will be supported through programmes and projects, helping them improve competitiveness and build brands. Newly-established enterprises are expected to create jobs for 150,000 labourers, and contribute 40 percent to the city’s GDP.  Last year, the number of newly-established firms in Hanoi was more than 36,400. Most of these operate in real estate, health care and social assistance and education-training.-VNA