The Hanoi People’s Committee on March 6 launched an action programme forconsumer rights in response to the “World Consumer Rights Day” (March15).

The programme’s highlight is a month-long campaign promoting Vietnamese goods.

Taking part in the campaign, major retailers such as Hapro, Big C,Coopmart and Intimex supermarket chains, and Pico electronicssupermarket chain have set up a total of 105 retail outlets across thecity with a lot of attractive promotions on offer.

Onthis occasion, the programme’s organisation board will put into servicethe website hangvietchinhhang.vn that provides consumers with necessaryinformation about Vietnamese products.

As part of the programme, communications activities will be organised to popularise the Law on Consumer Rights Protection.

Hanoi has taken the lead in improving public’s awareness ofconsumers’ rights as well as in building a consumption culture.

The World Consumer Rights Day was established in 1983 to promote thebasic rights of consumers everywhere. Every year on March 15, theglobal consumer movement unites around a common theme to deliver anexciting array of campaigning activities.

This year’s World Consumer Rights Day takes the theme “ Consumer Justice Now”.-VNA