Hanoi’s historical sites have welcomed over 1.3 million visitors so far this year, earning nearly 2.8 million USD, reaching some 94% of the set plan for the year. A series of art performance programs have been held to serve political and diplomatic tasks, attracting over 270,000 audiences, and raking in over 940,000 USD. Thanks to various innovative forms for promoting tourism, the number of tourist arrivals to the capital city has significantly increased in the last four months, reaching over 2.22 million foreign visitors and about 7 million domestic ones, up 58.4% and 5% year-on-year, respectively. To attract more visitors, the Hanoi tourism sector is developing products associated with heritage, relic sites, and craft villages, and others based on the strengths of each locality. The city has also set up connectivity with other cities and provinces to form travel routes where their key, reciprocal products are brought into full play. Attention has also been paid to tourism digitalization, covering information about tourist sites, services, and markets./.