The city has strengthened its position as a global destination, combining cultural heritage, modern attractions, and large-scale international events to appeal to both domestic and international travellers. Data from the Statistics Office of Hanoi indicates significant growth in the number of visitors, with approximately 677,000 visitors recorded in November, up 26% from the same period last year. In January - November period, over 5.8 million visitors, including 4 million international tourists, visited the capital. In the last days of the year and early next year, Hanoi is preparing numerous activities to attract visitors during the New Year and Lunar New Year (Tet) holiday, such as cultural events, family-friendly attractions, and campaigns to promote the city’s long-standing traditions and hospitality to global audiences./.