For the first time, a unique stage was erected amidst the rice fields in Hoi An to present contemporary dance with folk music. The 60-minute performance, titled “Straw,” celebrated the scenic beauty of Hoi An's countryside at sunset. It attracted hundreds of spectators, including many foreign tourists.

Hoi An’s picturesque landscapes ﷽and the simple rural lifestyle have long inspired artists. The region’s rich heritage and cultural values o🐭ffer substantial opportunities for artists to create works that blend traditional and modern elements.

Hoi An ancient town has been the setting for distinctive artistic programs such as “The Silk Colors” and “Hoi An Memories.” At the end of 2023, Hoi An was officially designated by UNESCO as a “Creative City of Crafts and Folk Art,” a recognition that supports the city’s ongoing efforts to nurture creativity and uphold artistic values rooted in Vietnamese tradition. Hoi An continues to foster innovation and creativity, encouraging both domestic and international artists to actively contribute to Hoi An’s evolution as a Creative City./.