Around 138 tourism and hospitality firms and over 1,100 accommodation facilities now operate in Khanh Hoa province. Many of them shut down during 2020 due to the COVID-19 pandemic. Still, the picture was not so gloomy due to Vietnam’s success in containing the pandemic. Local tourism sector still survived with revenue from domestic visitors. In the coming time, Khanh Hoa province looks to introduce stimulus tourism packages and new tourism products and services to attract visitors. In the instant future, it has deployed a contest for new logo and slogan for Khanh Hoa’s tourism sector to renew the province’s image in visitors’ eyes. COVID-19 vaccines have sparked hope of economic recovery globally, especially in tourism industry. Khanh Hoa province, whose spearhead economic sector is tourism, is also looking forward to a big rebound in 2021./.