Over 40 food pavillions, primarily run by long-established Vietnamese enterprises in Kuala Lumpur like Vinh City, Viet-Thai-Cambodia Mart, and Mini Nguyen Café, tempted visitors with a diverse range of Vietnamese dishes such as “pho” (noodle soup), fried spring rolls, and “banh mi” (Vietnamese sandwich). The event, a vibrant mix of food, tourism and trade, demonstrates the close relationship between Vietnam and Malaysia in various fields, including culture and trade. The festival also presents an opportunity for the two countries to explore cooperation in tourism, which plays a crucial role in bringing people closer together. The festival also highlighted stunning beaches of Da Nang and Hoi An through Muslim-friendly tour packages, featuring hotels with prayer facilities and Halal-certified food. Meanwhile, mosque tour packages in Malaysia also piqued the interest of young Vietnamese travelers./.