A conference discussing measures to attract Chinese tourists to Vietnam was held on January 9 by the Vietnam National Administration of Tourism (VNAT) in Mong Cai city, the northeastern border province of Quang Ninh.
Quang Ninh (VNA) – A conference discussing measures to attract Chinese tourists to Vietnamwas held on January 9 by the Vietnam National Administration of Tourism (VNAT) in Mong Cai city,the northeastern border province of Quang Ninh.
Vietnam’s tourism sector has recorded a strong rebound after the COVID-19 pandemic wascontrolled.
China’s international tourism reactivation from January 8 has created a positive effect on globaltourism. Almost all countries worldwide have outline policies to attract visitorsfrom this important market.
Chairman of theVietnamese Tourism Association Vu The Binh stressed the need for Vietnam tothink about urgent solutions to soon lure Chinese tourists, and issue strictregulations on managing the activity, thus creating the best impression onvisitors and ensuring sustainabledevelopment.
According to Chairman of the Da Nang Travel Association Cao Tri Dung, it is necessaryto swiftly recover the network of charter flights to localities with strength in tourism like Da Nang, Khanh Hoa, and Phu Quoc; and strengthen promotion activitiesin countries that have direct flights to Vietnam.
Providers of services need to stabilise human resourcesand infrastructure facilities for tourists, he said, addingcommunicationcampaigns should be enhanced on social networks and populartechnology platforms in China such as Weibo, Tik Tok, WeChat, QQ, and Baidu.
Vietnam needs to have aspecific roadmap for welcoming back Chinese visitors to ensure safety amid concerns about the potential of new variants of COVID-19 after China opens its tourism, henoted.
China is the largestmarket for Vietnam’s tourism. In 2019, Vietnam served 5.8 million Chinesetourists, accounting for nearly a third of international visitors to Vietnam.
Last year, Vietnam welcomed over 101🅷 million visitors,raking in 495 trillion VND (21.1 billion USD), 23% higher than the set planed and66% highe𒊎r than that of 2019./.
Localities and travel firms have quickly embarked on plans to welcome back Chinese tourists to Vietnam and take Vietnamese visitors to China, after the Chinese side announced that it will officially cancel concentrated quarantine and COVID-19 testing for foreign visitors to this country from January 8.
Hanoi is working to make a breakthrough in tourism development this year by creating new and distinctive products to attract more domestic and international visitors, according to the municipal Tourism Department.
Vietnam’s tourism sector targets to serve about 8 million foreign visitors from the total of 110 million this year, and earn some 27.5 billion USD from the non-smoke industry, according to the General Administration of Vietnam Tourism.
Prime Minister Pham Minh Chinh has urged the south central province of Phu Yen to turn its potential and advantages into resources for development during a working session with key officials of the locality on January 8.
As 2023 brings new opportunities for tourism development, the south-central coastal province of Khanh Hoa is looking to establish itself as a key tourism hub in the country.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Participants at the conference (Photo: VNA) 
