Through ups and downs of the history, Dong Ho folk paintings still thrive with a lot of exhibitions and workshops discussing the art pieces thanks to joint efforts by locals in Dong Ho painting village, notably artisan Nguyen Huu Qua. ‘Ví, giặm’ folk singing club in Hanoi gather every year to celebrate Vietnam’s Cultural Heritage Day and discuss way to promote the signature art form of Nghe An province. According to cultural experts, only when the community voluntarily preserves and promotes traditional values and art forms, can the heritage thrive amid the fast-paced social development. With more heritage being recognised nationally and globally, Vietnamese people are now turn more into preserving and promoting cultural values./.