When it comes to homestay tourism in Vietnam, one may think of the northwestern region. However, in the central province of Thanh Hoa, more attention has been paid to developing this service. Don village in the mountainous district of Ba Thước in Thanh Hoa province has now become one of the emerging travel destinations with its homestay service for visitors who wish to explore the local life. Besides a pure atmosphere, visitors can explore unique cultural characteristics of local ethnic people. The tourism service is rated ‘good’ by visitors. However, since it is a new type of tourism service in the locality, infrastructure serving the service remains limited. Ba Thuoc district has recently mapped out a specific plan to develop homestay service in Don village and some other villages, considering tourism to be its spearhead sector in the coming time. Along with investment in infrastructure, the protection of the rural landscape and the environment is regarded as key to developing homestay tourism in the locality.-VNA