Hanoi (VNA) –&nb𒅌sp; The image of beautiful heritage destinations in Vietnam appears more and more in the international and domestic blockbuster films. This is expected to become a launching pad to help promote Vietnames♊e tourism.

Powerful cinematic effects

A destination that attracts international visitors through a movie is no new thing. So when "Slumdog Millionaire" won the Oscar, Dharavi (India) suddenly became famous. No need for international super products, co-produced or "homegrown" films can also help promote the image of a Vietnam that is unique, rich in identity and mysterious. Stepping out from the movies, Sa Dec town (Dong Thap), Ha Long Bay (Quang Ninh), Hoi An ancient town (Quang Nam), Notre Dame Cathedral (Ho Chi Minh City), made a strong impression on tourists through famous films such as “Lover” (L'amant), “The Quiet American”. These destinations have become indispensable stops on the journey to explore Vietnam by international tourists. Worth mentioning, "domestic" products also help anchor many imprints in the minds of viewers, from the majestic Dong Van karst plateau (Ha Giang) in "Pao's story," the quiet Hoi An ancient town in " Ha Dong silk dress", etc. Indeed, each film has opened a door, planting the seed for visitors to dream of discovering the destinations by themselves. Moreover, each work also seems to touch the expectations of the world audiences’ experience, when reputable distributors bring them to participate in international film festivals and win awards, through which the images of beautiful Vietnam have penetrated major film markets.

How to exploit the 'gold mine' movie background?

According to the Ministry of Culture, Sports and Tourism, over the past time, the world's major movie channels have chosen to show a lot of Vietnamese films, which is the best way to spread the images of tourist destinations in the country. Thanks to its rapid spread, the combination of the seventh art with brands and destinations will help the tourism industry attract more international visitors, help them understand about Vietnam better, thereby considering the country a stopover option. Despite possessing a huge wealth of film background, Vietnamese cinema leaves insiders concerned that they have yet to fully exploited this "gold mine". Vietnam's beautiful landscapes have not been widely advertised beyond national borders.

Foreign tourists come to Vietnam to experience Vietnamese tea culture. (Photo: PV/Vietnam+)

Deputy Minister of Culture, Sports and Tourism Ta Quang Dong said from the world experience and the initial successes of domestic cinema, the ministry stressed the need to promote stronger combination of Vietnamese cinema and tourism.  “We need to supplement mechanisms and policies to attract domestic and international film crews. These include the simplification of licensing procedures, incentives for film crews to borrow loans with low interest rates, modern facilities, and preferential policies in support of locations and accommodation, etc.,” Dong emphasized. The minister said it is necessary to strengthen promotion to attract international film crews while creating favorable conditions for talented domestic filmmakers and directors to produce more attractive films. /.