Held along Nguyen Hue pedestrian mall, a popular spot in Ho Chi Minh City, the music show follows the successful organisation of the Ho Zo festival in 2019. The festival brought an international atmosphere to the audience, giving them the chance to enjoy musical performances from domestic and foreign artists. Young and creative artists also took to the stage. The music festival looks to develop the local music industry as part of the city’s culture-tourism development strategy to 2030./.