Thailand is set to host the THACCA SPLASH - Soft Power Forum 2024 from June 28 to 30, featuring 11 zones from various industries that will showcase the soft power potential of the country.

Thailand is seeking to promote "soft power" in 11 economic sectors, aiming to generate 4 trillion THB (nearly 114.86 billion USD), Thai Deputy Prime Minister and Minister of Commerce Phumtham Wechayachai has said.