New approach needed for tourism campaign: Official
The tourism sector needs to take a new approach in its tourism promotion campaigns so as to bring efficiency gains, Deputy Minister of Culture, Sports and Tourism Ho An Phong said on April 10.
Hanoi (VNA) – The tourism sector needsto take a new approach in its tourism promotion campaigns so as to bringefficiency gains, Deputy Minister of Culture, Sports and Tourism Ho An Phongsaid on April 10.
At a conference held by the Vietnam National Administration of Tourism(VNAT), Phong stressed that popularisation activities should target several crucialmarkets such as the US, Australia, and India, and urged the VNAT to bolster cooperation with competent parties in launching its tourism campaigns and penning measures to handle challenges posed bygeopolitical conflicts, economic recession, and high airfares.
VNAT Deputy Director General Ha Van Sieu said tourism promotion is thekey to realise the set target of welcoming 17-18 million international and 110 million domestic visitors.
In the context of fierce competition among destinations, costly services and air tickets, Sieu said it is a must to have timely forecast and responsewhile boosting digital tourism promotion, carrying out key campaigns, anddiversifying market approach, among others.
Three to four promotion campaigns are carried out in foreign countries everyyear, he said, adding as for 2024, one will be held in North America, Australia, and China in Q2 and one in Europe, ASEAN and India in Q3.
With a view to making Vietnam’s tourism glow on the global map, the promotionwork will focus on key offerings such as sea tourism, cultural heritage tourismand ecotourism, and those serving high-quality market like golf tourism,adventure tourism, and cruise tourism, he added./.
While air travel becomes more expensive, the railway sector has worked to unlock its tourism potential to meet high travel demand during the upcoming Liberation of the South - National Reunification Day (April 30) and International Labour Day (May 1) holidays.
The upcoming National Reunification Day (April 30) and May Day (May 1) holidays are expected to be a “golden chance” for travel firms to start a bustling summer tourism season.
Quang Ninh aims to become an international tourism hub and a world leading destination by 2050 through establishing the brand of Ha Long Bay - Bai Tu Long Bay as a landscape paradise and harmonising the development of economic-social-environmental ecosystems, along with raising the quality of life of local residents to meet international standards.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
A corner of Hoi An ancient city (Photo: VNA) 
