A new full-moon season starts in one month and confectioneries nationwide are ready with many kinds of mooncakes with new flavours.(Photo: VNA) HCM City (VNA) - A newfull-moon season starts in one month and confectioneries nationwide are readywith many kinds of mooncakes with new flavours.
Along with improving product quality,companies have invested in creating new products with attractive designs andpackaging.
About 50 trademarks have joined the marketthis year, including Mondelez Kinh Do, Thanh Long, Huu Nghi, Dong Khanh, Hy LamMon, ABC, Duc Phat and Tous Les Jours.
Speaking with Vietnam News, Modelez Kinh Dosaid they were ready to offer 84 different kinds of mooncakes this year.
The company first launched Oreo mooncakesin 2007, which are designed based on the modern technologies of MondelezInternational and Kinh Do’s traditional experiences in making mooncakes.
These Oreo moon cakes will be made for theVietnamese and Chinese market, the company said, noting that many otherproducts had been exported to the US.
Other companies including Bibica and DongKhanh have also begun introducing products for the mid-autumn festival season.
In HCM City, many booths selling mooncakesfrom these companies can be seen throughout the city.
A representative from Bibica told Viet NamNews that the company this year would introduce 600 tonnes of mooncakes with 60different kinds, up by 10 percent year-on-year.
The company added that this year it wouldmake mooncakes in a Japanese style with materials imported from othercountries.
He added that the company was focusing ondesign and packaging as well as using healthy ingredients.
Traders have also started their full-moonseason by importing a big volume of mooncakes to sell on social networks likeFacebook or websites.
These mooncakes are mostly imported fromHong Kong, Japan, Malaysia and Thailand.
A trader said that she started to importmooncakes from the beginning of August, and that customers had been buying themoonackes out of curiosity.
Le Thi Thanh Xuan from the Delicacy shopsaid that her company’s full-moon imports this year will jump by 60 percent.Last year, they imported 1,000 boxes.
Handmade moon cakes are also in highdemand.
Dinh Truc, mooncake makers in Binh Tan district,said that the company had made mooncakes for years and most of his customersprefer those shaped like one the 12 animals of the zodiac.
He has received dozens of orders fromcustomers. This year he will design more shapes and create mooncakes, with manynew flavours.
Confectioneries said the price this yearhad slightly increased by between 3 percent and 5 percent.
They attributed the price hike to theincreasing income costs for power, water, human resources and transportation.
Some traders, however, said that well-designedpackaging had increased the prices of the cakes.
The cost for packaging accounts for 20 percentof the total cost, according to traders. - VNA
VNA
