Ninh Binh, a land of exceptional talent and history, established itself as Vietnam’s capital in the early days of the age of independence. Its location at the crossroads of the Northwest, Red River Delta, and North Central regions has fostered a unique and rich cultural identity. It is also home to numerous tangible and intangible cultural heritages, including hundreds of traditional festivals. The unique cultural values of the ancient capital have been identified as a key asset for Ninh Binh to develop its heritage-based economy, with tourism playing a central role. This sector has positively impacted the local economy, helping residents improve their livelihoods and cultural well-being. By defining a long-term vision, strategy, and clear direction for preserving and utilizing the cultural values of the ancient capital, Ninh Binh is gradually positioning itself as a heritage economy hub for the country. This will turn heritage into a valuable asset, aimed at enhancing the happiness of the people and promoting sustainable development./.