Ninh Thuan (VNA) – The south central coastalprovince of Ninh Thuan is ramping up tourism development solutions in a bid tolure tourists this summer.
According to Vice Chairman of the provincial People’s CommitteeNguyen Long Bien, a series of measures have been implemented to promote thelocal sector in a safe, green, and effective manner.
In addition to capitalising on existing destinations, theprovince is paying attention to build new tourism products based on culturaland sport events to keep holiday-markers stay longer.
Local agencies and localities have been requested to improvethe quality of their destinations and services, and form short tours for smallgroups and families, with focus laid on beach, resort, sport, eco-, cultural,and agro-tourism.
The provincial tourism sector has also begun implementing cooperation dealssigned with other provinces and cities such as Lam Dong, Binh Thuan, Khanh Hoa,Ho Chi Minh City, and Hanoi. It is also working with airlines and travelagencies to organise safe tour packages.
According to the provincial Department of Culture, Sportsand Tourism, in May alone, Ninh Thuan hosted an estimated 355,200 arrivals, up143.9 percent on-year. Of the total arrivals, there were some 1,200 foreigners. Tourismactivities reeled in approximately 251 billion VND (10.8 million USD), anannual surge of 258.6 percent.
In the first five months, the prov🌞ince has hosted close to1.46 m🐟illion visitors, realising 60.3 percent of the yearly target./.
Located in the central province of Ninh Thuan, Mui Dinh (Cape Dinh) is a land of idyllic and unspoiled beauty with blue seas, white sands, and golden sunshine. Son Hai fishing village, Son Hai sandy desert, Mui Dinh Lighthouse, Bai Trang Beach, and Mui Dinh Mountain, with undulating rocky reefs and sunny and windy golden sand dunes, give Mui Dinh a rare beauty.
The south-central province of Ninh Thuan has recently seen positive changes in community-based tourism, with local people strengthening their investment and turning agricultural fields into tourism sites to attract more visitors.
The south-central province of Ninh Thuan and the Central Highlands province of Lam Dong on April 7 signed a tourism cooperation development programme for 2022-2025.
Authorities in the south-central province of Ninh Thuan held a ceremony on April 14 to receive a UNESCO certificate recognising Nui Chua area as a world biosphere reserve.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
A view of Vinh Hy Bay in Ninh Thuan (Photo: VNA) 
