While many OCOP products have established their quality in both domestic and international markets, they have yet to fully attract consumer interest.

With just over two weeks to the 2025 Lunar New Year (Tet) Festival, made-in-Vietnam products are having a dominant presence at supermarkets and convenience stores across the country, showcasing the growing strength of such brands as Kinh Do, Huu Nghi, Bibica, Cau Tre, and Vissan.

The "Proud of Vietnamese Agricultural Products" programme was launched in Hanoi on November 28, aiming to promote local agricultural products and affirm their quality.

Fresh coconuts, a burgeoning contributor to Vietnam's agricultural exports, are poised to make a substantial impact on the nation's economy through increased shipments to China, according to officials.