Kantar Worldpanel, the leading expert in consumer behaviour, organised a launch event for out-of-home (OOH) panel in Ho Chi Minh City on December 12 (Illustrative photo: VNA) HCM City (VNA) - Kantar Worldpanel, the leading expert in consumerbehaviour, organised a launch event for out-of-home (OOH) panel in Ho Chi MinhCity on December 12.
The new panel allows Kantar Worldpanel to measure regularly major conveniencefoods and beverages that Vietnamese individuals purchase for consumption awayfrom home anytime, anywhere.
This consumer panel research applies a 100 percent smartphone data collectionmethod via a specially designed application, which enables the global expert totrack actual (not claim nor recall) purchases made in real-time. Consumers canreport their purchases to consume out-of-home, be it on-the-go, on-premises orvia online delivery, in the workplace or elsewhere in real-time via anapplication with barcode scanning function.
Though certain categories like shampoo, detergent and cooking aids remainmainly for in-home consumption for end consumers, there is an increasing numberof categories highly skewed towards out-of-home consumption, such as ready todrink beverages, ice-cream and snacks. Thus, this new panel will enable KantarWorldpanel to offer an even wider coverage of its insights into food andbeverage markets by capturing different moments of purchases regardless ofin-home or out-of-home consumption.
Besides, Kantar Worldpanel’s aim is to provide clients with a completeunderstanding of consumers’ interactions with brands and retailers.
This launch is part of an ongoing investment programme to ensure that KantarWorldpanel continues to deliver the best and most accurate read of theVietnamese consumer in order to support our clients’ decision-making processand help them drive growth for their business and brands.
According to Pham Quynh Trang, InsightDirector of Kantar Worldpanel, the application is not only efficient incollecting real-time purchase data but also opens up rooms for many advancedfeatures such as real-time questionnaire, including declaring moment ormotivation of consumptions. This, as a result, develops a detailed picture ofconsumers’ behaviours and attitudes.
The out-of-home market is a complex and dynamic one as consumers behavedifferently: they tend to make more impulse purchases, look more for variety,are less loyal to brands, more open to paying premium prices, she said, adding “thisnew panel will help us add clarity to today’s complex and rapidly changingmarkets to help brands and retailers to quantify their performance and, moreimportantly, spot opportunities to grow”. - VNA
The new panel allows Kantar Worldpanel to measure regularly major conveniencefoods and beverages that Vietnamese individuals purchase for consumption awayfrom home anytime, anywhere.
This consumer panel research applies a 100 percent smartphone data collectionmethod via a specially designed application, which enables the global expert totrack actual (not claim nor recall) purchases made in real-time. Consumers canreport their purchases to consume out-of-home, be it on-the-go, on-premises orvia online delivery, in the workplace or elsewhere in real-time via anapplication with barcode scanning function.
Though certain categories like shampoo, detergent and cooking aids remainmainly for in-home consumption for end consumers, there is an increasing numberof categories highly skewed towards out-of-home consumption, such as ready todrink beverages, ice-cream and snacks. Thus, this new panel will enable KantarWorldpanel to offer an even wider coverage of its insights into food andbeverage markets by capturing different moments of purchases regardless ofin-home or out-of-home consumption.
Besides, Kantar Worldpanel’s aim is to provide clients with a completeunderstanding of consumers’ interactions with brands and retailers.
This launch is part of an ongoing investment programme to ensure that KantarWorldpanel continues to deliver the best and most accurate read of theVietnamese consumer in order to support our clients’ decision-making processand help them drive growth for their business and brands.
According to Pham Quynh Trang, InsightDirector of Kantar Worldpanel, the application is not only efficient incollecting real-time purchase data but also opens up rooms for many advancedfeatures such as real-time questionnaire, including declaring moment ormotivation of consumptions. This, as a result, develops a detailed picture ofconsumers’ behaviours and attitudes.
The out-of-home market is a complex and dynamic one as consumers behavedifferently: they tend to make more impulse purchases, look more for variety,are less loyal to brands, more open to paying premium prices, she said, adding “thisnew panel will help us add clarity to today’s complex and rapidly changingmarkets to help brands and retailers to quantify their performance and, moreimportantly, spot opportunities to grow”. - VNA
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