With subscription fees for pay TV falling in 2014, the race to addmore channels is set to increase among service providers this year.

K+Satellite Digital Television, Saigontourist Cable Television (SCTV) andAn Vien Television (AVG) have all announced new channels in theirpackages for 2015.

K+ added Screen RED and AFC on January 8, after introducing two other channels in December last year.

SCTVhas also launched new channels as well as new programmes. The providerplans to focus on investing in film channels such as SCTV14, aVietnamese film channel; SCTV9, an Asian film channel; and SCTV16, a newaction film channel, which was launched on January 1.

AVG hasannounced new domestic and international channels, bringing the numberof channels on its digital terrestrial television service in the Southto 100.

Beside the new domestic channel An Ninh The Gioi(ANTG), AVG's customers will be able to enjoy new international channelssuch as Screen Red, Warner TV, Cinema World, GEM TV, Bloomberg andBBC-Knowledge.

The fact that pay TV service providers havestopped trying to undercut each other is a positive sign for the sector,as Vietnam 's average revenue per user (ARPU) for pay TV is thelowest in ASEAN.

In 2013, the country's ARPU was about 4-5USD, while the figure stood at 32 USD in Singapore, 30 USD in Malaysia,11 in Indonesia and Thailand, 10 USD in Cambodia and Myanmar, and 9 USDin the Philippines.-VNA