According to trade experts, not only Thailand but also many other foreign retail businesses and domestic ones have expanded their business in the Vietnamese market. As a result, the competitiveness of Vietnam's retail market and local businesses has improved. Over the years, Vietnam has issued a fairly comprehensive system of policies on attracting and managing foreign investment capital as well as developing orientations for the domestic retail market. To create favourable conditions for retail businesses, experts said that besides attracting foreign investment, it is also important to build Vietnamese retail channels by Vietnamese people. Vietnamese retail businesses should both compete and cooperate with foreign entities to learn experience and advanced retail technology. It is necessary to promote the link between domestic production and distribution system, and create a strong association to Vietnamese enterprises./.