Vietnamese fashion businesses discussed how to identify the consumer profiles and sentiments that will drive business growth in the coming years at a seminar held in Hanoi early this week.
Hanoi (VNS/VNA) - Vietnamese fashion businesses discussed how to identify the consumer profiles and sentiments that will drive business growth in the coming years at a seminar held in Hanoi early this week.
The seminar, “Future Consumer 2026,” was organised by the Vietnam International Fashion Week (VIFW) in collaboration with WGSN, the world’s leading consumer trend forecaster.
WGSN provides global trend insights, expertly curated data, and industry expertise to help clients understand consumer behaviour and lifestyles.
Le Thi Quynh Trang, VIFW Chairwoman, said, “It’s a perfect time to prepare for a new future of Vietnamese fashion. So, trend forecasting is a necessity for domestic businesses to blend with international fashion flow.”
WGSN highlighted major steps to build brands in 2026, including using AI technology, utilising humour and joy for customers to open up new engagement and loyalty opportunities with brands, expanding a brand’s presence, enhancing consumer experience in many stages of life, and providing more opportunities for social engagement.
Carla Busazi, CEO at WGSN, said K-pop and K-beauty had paved the way, but in many countries like Vietnam, young generations had unique styles and its youth culture and street style have started to spread and influence the rest of the world.
Busazi said thanks to social media, it was easy to approach the latest trends, so it’s time for young fashion brands in Asia to reach global consumers.
She added that it was important for any brand or designer to have something truly authentic and to define their point of view through collections and styles.
She also emphasized that it was time for expansion, connection and collaborations with similar brands around the world.
The seminar is a sideline event of the Aquafina Vietnam International Fashion Week Fall/Winter 2024, which is taking place in Hanℱoi until November 16./.
Sixteen international and Vietnamese fashion designers and brands will display their latest collections at the Aquafina Vietnam International Fashion Week (AVIFW) Fall/Winter 2024 in Hanoi from November 13-16.
The wearing of “ao dai” (traditional long dress) costume and tailoring craft of the dress has been recognised as a national intangible heritage by the Ministry of Culture, Sports and Tourism, the fourth such recognition in the central province.
The programme featured a range of activities, including group practice sessions of the Common Yoga Protocol (CYP), Vietnamese–Indian cultural performances, a commemorative flag handover ceremony for clubs, and a beach clean-up to help protect the marine environment.
This year’s tournament has gathered over 300 coaches, athletes, and referees from 18 countries and territories, competing in 28 combat weight categories and eight performance categories. Vietnam’s team has 50 athletes, including six from Thai Nguyen province.
It is the first time that the country is to hold a G1-level tournament which is expected to lure more than 100 athletes of 15 countries and regions at Go Vap Gymnasium.
Nguyen Trong Nha Uyen has made history for Vietnam’s dancesport by clinching a bronze medal in the solo Latin category at the WDSF World Championship 2025 in Germany.
The ambassador noted that among the 300,000 Vietnamese residing in the RoK, around 3,000 are living in Pyeongtaek and contributing actively to the local economy. Ho expressed his hope that the local authorities will continue support the overseas Vietnamese community in the city.
This is the first time since the adoption of the Convention that a country has served two consecutive terms on the Committee. The outcome shows the trust and recognition that member states have given Vietnam for its efforts and achievements in carrying out and promoting the Convention, as well as for its active role, strong standing, and growing credibility at UNESCO.
Quang Duc pottery is known for its wide range of forms, including wine bottles, jars, lime pots, vases, plant pots, incense burners and candle stands. Decorative motifs are equally rich, featuring mythical creatures, pastoral scenes, floral patterns, deer, peacocks, bats and more.
Vietnam’s cinematic appeal lies in its diverse settings, from terraced mountains and limestone karsts to bustling markets and ancient towns. Its mix of ethnic vibes, buzzing street life, and old traditions gives directors a goldmine for storytelling.
The Vietnamese team will gather on June 26 in Ba Ria-Vung Tau, where they will train until July 14 before departing for Indonesia for the ASEAN U23 Championship 2025, which runs from July 15 to 29. Vietnam will face Laos on July 19 and Cambodia on July 22 in the group stage.
The exhibition showcases more than 100 valuable documents and artifacts, divided into two main parts: “Journalist Nguyen Ai Quoc – Ho Chi Minh” and “President Ho Chi Minh – Founder and Mentor of Vietnamese Revolutionary Press.” This is an opportunity to recall the late leader’s journalism journey and affirm his exceptional role in founding and guiding the revolutionary press in Vietnam.
For the first time, the World DanceSport Federation (WDSF) has granted Vietnam hosting rights for the two championships, including the Asian women’s solo category, which debuts this year as an officially recognised event.
Eight teams will join the tournament, divided into two groups. Group A features Vietnam, the Philippines, Sichuan Club (China), and Australia, while Group B consists of Vietnam U21, Korabelka Club (Russia), Taiwan (China), and U21 Thailand.
Despite strong home support and high expectations, Vietnam were unable to overcome the defending champions, who secured their third consecutive win over Vietnam in a regional final, following previous victories in 2014 and 2023.
The event, part of Vietnam’s cultural diplomacy strategy through 2030, was jointly organised by the Vietnamese Embassy in Venezuela and USM’s Faculty of International Relations. It attracted thousands of students from universities across Venezuela.
For the first time, Vietnamese audiences will have the opportunity to experience the ballet masterpiece "Don Quixote" in its original version by renowned choreographer Marius Petipa.
The contest carried deep meaning as it was the first time the life of Vietnamese women abroad had been highlighted as the central theme, said poet and writer Nguyen Quang Thieu, Chairman of the Vietnam Writers’ Association.
The event formed part of Vietnam’s ongoing campaign to seek UNESCO World Heritage status for the complex at the 47th session of the UNESCO World Heritage Committee, scheduled to take place in Paris in July.
