Vietnam's unique culture can be the strength for the country to attract foreign tourists, said Chattan Kunjara Na Ayudhya, Deputy Governor of the Tourism Authority of Thailand.
Bangkok (VNA) - Vietnam's unique culture can be the strength for the country to attract foreig�𝔍�n tourists, said Chattan Kunjara Na Ayudhya, DeputyGovernor of the Tourism Authority of Thailand.
Speaking with the Vietnam News Agency (VNA)'s resident correspondents in Thailand,Chattan said that Vietnam is developing very fast and when international tourists come to Vietnam, they can see a lot of things. If Vietnam wants tourists to enjoy the time they spent there,the country needs to develop more infrastructure, particularly transportinfrastructure, he recommended. According to the Thai official, tourists are interested inthe Vietnamese culture, so Vietnam should further promote it. He also suggested Vietnam develop tourism in second-tier cities and smaller towns. Sharing the same view, Songrit Pongern, a journalist and Thaicultural researcher who has been to Vietnam many times, said that Vietnam, withits diverse culture, has many festivals to introduce to internationaltourists. He said that Vietnam can do the same as Thailand, forexample, introducing popular festivals that foreigners can join in and have a good experiences. The Thai ethnic minority people in the North of Vietnam also celebrate the Songkran Festival (new crop festival) which should be further promoted, Songrit suggested. According to Songrit, Thailand's tourism strength isthat the country has long attached the promotion of culture to tourismpromotion campaigns. Thailand actively promotes its festivals and encouragesforeigners to learn about the cultural festivals held throughout the year. The most familiar Thai festivals to foreigners are the SongkranFestival in April and the Loi Krathong festival in November. The two festivalsappear in every tourism promotion campaign in Thailand both at home and abroad. He said the Songkran festival is also an occasion for Thaipeople to pray for a better life and to have the most joy. Therefore, thefestival is loved by many foreign tourists and they want to have theopportunity to participate in the festival not only once but many times./.
Vietnam’s tourism holds a lot of potential for development, especially in the context of new favourable factors, according to an article published on the website of Lianhe Zaobao newspaper.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
A traditional festival in Vietnam. (Photo: VNA) 
