Thailand targets 10 percent rise in tourism revenue in 2020
The Tourism Authority of Thailand (TAT) has revised the tourism marketing promotional plan for 2020 which is focused on foreign tourists with high purchasing power and is aimed at generating 10 percent more revenue.
Thailand aims to raise its tourism revenue by 10 percent in 2020 (Source: VNA)
Bangkok (NNT/VNA) - The Tourism Authorityof Thailand (TAT) has revised the tourism marketing promotional plan ꧂for 2020which is focused on foreign tourists with high purchasing power and is aimed atgenerating 10 percent more revenue.
The TAT will propose that the government extendthe visa fee waiver to attract more tourists to Thailand. TAT Governor Yutthasak Suphasorn said that theTAT has clearly determined the guidelines for promoting the tourism market in2020, in order for Thailand to remain among the top six countries that generatemost income from tourism, and increase revenue by 10 percent or about 371billion baht. It also wishes to create tourism sustainabilityby focusing on tourists with high purchasing power who give priority to valuerather than price.
The TAT will also propose that the governmentextend the current measure to waive the fee for VISA ON Arrival that willexpire in October, to March next year.
There are also new projects that will attracttourists, such as organizing "the Amazing Thailand Week" through thework o🦄f all TAT offices abroad cooperating with partn🧔ers from all sectors toencourage tourists to visit Thailand.
TAT will also disseminate positivestories about Thailand throughout the week. It is expected that this pattern ofcooperation will make Thailand stand out and appear more striking throughoutthe event.
Tourists to Thailand will also see theintroduction of a new concept "60 Happy Trails @ Muang Th𓆏ai, TheSeries", a project to stimulate tourism throughout the year in threedifferent seasons. Destinations will link major and minor tourism cities andcommunities that are keen to welcome and accommodate tourists.-NNT/VNA
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Thailand aims to raise its tourism revenue by 10 percent in 2020 (Source: VNA) 
