Tourism sector focuses on promoting national brand
Brand development has the utmost significant role in tourism promotion and marketing, requiring the involvement of different stakeholders across sectors.
Brand development has theutmost significant role in tourism promotion and marketing, requiringthe involvement of different stakeholders across sectors.
General Director of the Vietnam National Administration of Tourism(VNAT) Nguyen Van Tuan made the statement at a seminar to introduce theVietnam - Timeless Charm Tourism Brand Guidelines in Hanoi on December4.
The Vietnam - Timeless Charm Tourism BrandGuidelines, which was developed with support of the EU-fundedEnvironmentally and Socially Responsible Tourism (ESRT) CapacityDevelopment Programme and applied in Vietnam tourism promotionprogrammes worldwide since 2012, includes a five colorful petal lotusand a slogan “Vietnam – timeless charm”.
The manualserves as a toolkit to introduce Vietnam’s core tourism assets,including “Time”, “Intensity”, “Mystery” and “Commitment” and four keylines of products, including sea and island, culture, city tour andeco-tourism.
It highlights Vietnam as a destination that enables travellers to savor unforgettable moments.
Vietnam possesses a mixture of exotic and yet authentic cultures,ethnic groups, religions and traditions, which remain mysterious formost of international visitors.
The country’s natural wonders will bring intense travel experiences for visitors.
The document also affirms that the tourism sector of Vietnam committed to providing visitors with the best services.
VNAT will coordinate with the ESRT Programm🔥e to organise workshops onthe manual application in🥃 key tourist sites, including Hanoi, Da Nang,Lam Dong.-VNA
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
The analysis from an investment perspective shows that the economy’s growth has been heavily capital‑driven, yet efficiency remains low as reflected by Vietnam’s Incremental Capital-Output Ratio (ICOR) being significantly higher than global and regional averages. This underscores the imperative to enhance capital‑use efficiency.
