The “Hue Ao Dai Festival 2024” programme was one of the highlights of the Autumn Festival within the framework of Hue Festival 2024. The "ao dai" collections were inspired by the phoenix motifs in architectural decorations and royal attire of the Nguyen Dynasty (1802-1945), blended with the elegance of modern Vietnamese ao dai. The programme was expected to spread the message of appreciating and spreading the traditional cultural values of the nation as well as the beauty and value of the traditional dress. In Vietnamese culture, the image of phoenix appeared very early, becoming a familiar pattern in the traditional architecture, sculpture and decoration./.