Vietnam advertising festival opens in Binh Duong province
The Vietnam Advertising Festival opened in the southern province of Binh Duong on July 11, drawing the participation of more than 600 representatives from the Government agencies, organisations, enterprises and experts in the sector.
Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy speaks at the event. (Photo: VNA)
Binh Duong (VNA) – The Vietnam Advertising Festival opened in the southern province of Binh Duong on July 11, drawing the participation of more than 600 representatives from the Government agencies, organisations, enterprises and experts in the sector.
The event, held by the Vietnam Advertising Association (VAA), also lured tens of thousands of visitors from China, the Republic of Korea (RoK), India, the United Arab Emirates, Malaysia, Laos and Thailand.
At the opening ceremony, Deputy Minister of Culture, Sports and Tourism Trinh Thi Thuy highlighted the significance of the advertising industry to the country’s economic growth, adding the cultural industry has a vital role in the socio-economic development, with the production value of some 1 quadrillion VND (44 billion USD) during 2018-2022, posting an average expansion of nearly 7.2% per year.
She stressed that festival is an important to concretise the nation’s cultural development strategy by 2030 as approved by the Prime Minster.
Various Memoranda of Understanding was signed between t⛄he VAA and its Chinese and Korean peers.
State-of-the-art advertising technologies are introduced at the Vietnam Advertising Exhibition. (Photo: VNA)
The Vietnam Advertising Exhibition is taking place on July 11-13 within the framework of the festival, with domestic and foreign firms showcasing the state-of-the-art advertising technologies at 250 booths. It creates opportunities for businesses and organisations to seek prestigious suppliers, thus promoting trade ties and develop the Vietnamese advertising industry.
The fes🍨tival also features a seminar on bolstering the internat﷽ional trade and cultural industry of Binh Duong province, an artistic photo contest called “Vietnam – World Rendezvous”, a job fair, and a charity run./.
The first-ever Vietnam Advertising Festival will take place at World Trade Centre Binh Duong New City in the southern province of Binh Duong from July 11 to 13.
Experts discussed making contributions to the development of Vietnamese cultural industries and agreed that they need to be financially viable, but they need additional support.
Building brands for art events in Vietnam not only helps develop the domestic cultural industry but also promotes the country’s international integration, according to Associate Professor Bui Hoang Son, a permanent member of the National Assembly's Committee for Culture, Education, Youth and Adolescents.
The new Government decree also simplifies loan procedures while expanding credit incentives to include organic and circular agriculture, allowing them to access preferential terms similar to those of high-tech and value-chain based agricultural production.
Developed with state-of-the-art infrastructure, the Da Nang FTZ is designed to become a leading regional economic centre and a strategic growth pole in Vietnam’s new development landscape.
The Binh Duong Association of Supporting Industries (BASI) is expected to promote the usage of domestically manufactured components while supporting businesses in accessing international markets, strengthening linkages, and promoting deeper integration into global supply chains.
PwC Vietnam forecasts a vibrant M&A market in Vietnam’s healthcare sector in 2025, driven by rising demand for high-quality medical services and a growing middle class. Pharmaceutical companies, private hospitals, and specialised medical facilities, particularly in ophthalmology and oncology, are predicted to be key targets for M&A.
The central province of Quang Nam is set to become a hub for the medicinal plant industry, with Ngoc Linh ginseng designated as the core crop, under the Prime Minister's decision issued earlier this year.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
