The event gathered over 60 startup and innovation firms from Japan and five ASEAN member states of Cambodia, Indonesia, Laos, Thailand and Vietnam. The fair, held annually since 2023, is an opportunity for startups to bring technologies related to ESG (Environment, Society and Governance), factory automation, health and logistics technologies to encourage sustainable business practices. As a dynamic support centre for startups, the Vietnam National Innovation Center aims to not only nurture a vibrant and supportive ecosystem for Vietnamese startups but also promote linkages with global partners through actively participating in international forums. In recent years, Vietnam has emerged as a regional beacon of innovation and startup ecosystem thanks to the Government's strong determination to use innovation as a driving force for sustainable development./.