Vietnam looks to boost tourism cooperation with RoK's Jeollabuk-do province
The Republic of Korea (RoK) is one of the favourite destinations of Vietnamese tourists, especially young people, Deputy General Director of the Vietnam National Administration of Tourism (VNAT) Ha Van Sieu has said.
A view of Jeonju Hanok Village, a tourist attraction of the RoK province of Jeollabuk-do. (Photo: VNA)
Hanoi (VNA) – The Republic of Korea (RoK) is one ofthe favourite destinations of Vietnamese tourists, especially young people,Deputy General Director of the Vietnam National Administration of Tourism (VNAT) HaVan Sieu has said.
He made the statement at a workshop held in Hanoi onFebruary 14, aiming to introduce tourism potential of the RoK province of Jeollabuk-do. The event attracted the participation of leaders of VNAT,Hanoi’s Department of Tourism and representatives from more than 50 travelcompanies as well as airlines in Vietnam.
Last year, 185,000 Vietnamese tourists visited the RoK afterthe country reopened its borders. Meanwhile, Vietnamreceived 965,000 Korean visitors, accounting for 26% of the total foreign arrivals.
With its long-standing historical values, unique culture,🉐 beautifulnature and being recognised by the United Nations Educational, Scie🔯ntific andCultural Organisation (UNESCO) as a Creative City for Gastronomy, the provincewill definitely be a potential destination for the Vietnamese market in the future, Sieu said.
Vietnam is also a market that Jeollabuk-do is targeting,because the province's tourism promotion website has a Vietnamese version,which is friendly for Vietnamese users. This event will be an opportunity to connect travel firmsof the two countries, help popularise images and potential of Jeollabuk-dotourism to the business community and Vietnamese people, promote tourism cooperation and contribute to the further development of the Vietnam-RoK strategic partnership, the official said.
In December last year, the VNAT and the Korea Tourism Organisation signed a Memorandum of Understanding on Vietnam-Koreatourism promotion cooperation for 2023-2024, creating a foundation forthe two sides to foster tourism cooperation and visitorexchanges, especially at a critical time when tourism needs to be revived quicklyand effectively after the COVID-19 pandemic.
Addressing the workshop, Kim Kwan-young, Governor ofJeollabuk-do, said he hoped that Vietnamese travel companies andtourists will know more about the province and choose Jeollabuk-do as adestination for their upcoming travel schedules, noting that this year it willhost🔯 Asia ♑Pacific Masters Games 2023 and Saemangeum World Scout Jamboree 2023.
The signing ceremony of a MoU between Jeollabuk-do provinceand Vietravel Hanoi and Saigontourist of Vietnam was held within the frameworkof the event. The two sides committed to jointly promoting and building tourism products in the nearfuture./.
The Vietnam Union of Friendship Organisations (VUFO) held a ceremony in Hanoi on December 20 celebrating the 30th anniversary of Vietnam-Republic of Korea (RoK) diplomatic ties.
Vietnam saw 3.66 million foreign tourist arrivals last year, and those from the Republic of Korea (RoK) accounted for the largest proportion with over 965,000, or 26.4%.
Vietnam is now considered a highly potential market for businesses from the Republic of Korea (RoK) which have dominated some sectors in the Southeast Asian nation.
Vietnam is still a favourite tourist destination for Republic of Korea travellers on the upcoming Seollal or Korean Lunar New Year - a holiday and celebration which marks the first day of the Korean Lunar Calendar.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
Data from Booking.com reveals that during the peak summer vacation in June and July, beach trips continue to be a top priority for Vietnamese travellers.
The northern midland province of Phu Tho has carried out all-round measures to improve tourism infrastructure, services, and offerings, elevating visitor experience and reinforcing the province’s unique cultural identity.
Hanoi has directed lodging providers and tourist destinations to bolster preparations in staffing, service quality, security, and sanitation. Community-based lodging platforms such as Airbnb are also being promoted strongly to expand housing supply during the holiday period.
A view of Jeonju Hanok Village, a tourist attraction of the RoK province of Jeollabuk-do. (Photo: VNA) 
