Vietnam National Administration of Tourism, La Vie launch novel programme
The Vietnam National Administration of Tourism (VNAT) and La Vie Co., Ltd. have launched an initiative that helps people sit at home and still get a glimpse of the beauty of the country’s nature amid the raging COVID-19 pandemic.
More than 100 attractive landscapes are presented through a limited edition collection of La Vie mineral water under an initiative by the Vietnam National Administration of Tourism and the company. (Photo courtesy of La Vie)
Hanoi (VNS/VNA) - The Vietnam National Administration of Tourism (VNAT) and LaVie Co., Ltd. have launched an initiative that helps people sit at home andstill get a glimpse of the beauty of the country’s nature amid the ragingCOVID-19 pandemic.
Theyhave selected more than 100 natural wonders and presented them through alimited edition collection of La Vie mineral water.
Customerscan choose from more than 100 different labels featuring scenic spots such asthe ‘four great peaks’ of the north-west and the mysterious caves of the‘Kingdom of Caves’ in central Quang Binh province.
La Vie has been a pioneer in environmental initiatives. (Photo courtesy of La Vie)
Userscan also scan the QR code on the water bottle to get information about theparticular place as well as tourism generally from the VNAT website //vietnamtourism.gov.vn.
Aspokesperson for the Vietnam National Administration of Tourism said theinitiative is among activities to promote the beauty of Vietnam to tourists ina new and unique way.
ANestlé Group company, La Vie has been a pioneer in environmental initiatives./.
“Nestlé Vietnam always makes efforts to realise the goal of “enhancing Vietnamese lives,” Binu Jacob, CEO of Nestlé Vietnam, said in a recent interview with VietnamPlus.
Nestlé Vietnam and Nestlé Waters’ bottled water brand La Vie have announced their stronger cooperation in sustainable water resources management and production.
The number of visitors increased by 4.1% compared to the same period last year, while total tourism revenue surged by 48.8%, or nearly 88% of the year’s target.
“There is no more atmospheric way to haul into Vietnam’s twin metropolises as this train rattles through historic cities and swooshes beside spectacular coastlines,” according to Lonely Planet.
All the 240 households in Thieng Lieng hamlet once knew only salt production and aquaculture, but now welcoming tourists has become a source of their joy and income.
The first and only direct service connecting the two countries at the moment is set to operate three times per week using the modern wide-body Boeing 787-9 Dreamliner aircraft.
Mu Cang Chai is home to nearly 83,000 hectares of forest, including almost 60,000 hectares of unspoiled natural woodland. Recognising this potential, local authorities have embraced a holistic strategy that protects biodiversity while promoting tourism.
Phu Quoc ranks among the top 10 leading tourist islands in Asia. As the largest island in Vietnam, it boasts stunning natural beauty, with expansive coral reefs resting beneath the sea and a number of beautiful, poetic beaches such as Sao, Truong, and Khem, known for their fine white sand and crystal-clear waters.
Vietnam's national flag carrier Vietnam Airlines and Vietjet are among the exhibitors, promoting key destinations such as Ho Chi Minh City, Hanoi, and Phu Quoc, as well as distinctive tourism products.
Alexander Musikhin, Vice President of ATOR and CEO of the Intourist travel agency, highlighted Vietnam as a top destination offering a unique blend of beach holidays and cultural excursions.
According to Seoul’s Tourism Industry Department, approximately 20,000 Vietnamese visitors travel to the city each year for medical treatment. Vietnam consistently ranks among the top 10 countries with the highest number of medical tourists to Seoul.
An analysis of accommodation search data based on check-in dates for June and July revealed that Nha Trang surpassed all other destinations in popularity among Korean users.
The programme is organised by the Khanh Hoa provincial Youth Union and the “Khanh Hoa people speak English” Project, and aims to promote the culture, history, cuisine and other tourism products of Nha Trang – Khanh Hoa to international visitors.
VNAT Director General Nguyen Trung Khanh called visa a golden ticket to pulling in crowds, but he is clear that it needs coordinated efforts across multiple sectors to keep the momentum going in this fast-moving global travel scene.
As a tourism hub, Hanoi is now actively developing strategies to attract Muslim travellers. In recent years, the city has seen a notable uptick in visitors from countries with large Muslim populations.
When tourists witness firsthand the passion and care of farmers, they’re willing to pay higher prices because they see the genuine worth behind every product.
During the first five months, China continued to be Vietnam's largest source market of tourists, followed by the RoK, China’s Taiwan, the US, and Japan.
After more than three months of operation, the popularity of the free tours in Bac Ninh province shows no signs of cooling down. Many tourists return every week in hopes of experiencing all the tours and visiting every destination.
Typical products of Phu Tho are being showcased at the Lao Cai International Travel Mart 2025, held in the northern mountainous province of Lao Cai from June 5-8.
Featuring 130 stalls and delegations from 120 travel agencies representing more than ten countries and territories, the event is expected to provide a platform for establishing partnerships and attracting more visitors to Lao Cai in the future.
Kicking off the festival on the evening of June 7 will be the grand music concert titled “Nha Trang Say Hi”, featuring popular artists from the trending show “Anh Trai Say Hi”. The event will be broadcast live nationwide and conclude with a fireworks display over Nha Trang Bay.
More than 100 attractive landscapes are presented through a limited edition collection of La Vie mineral water under an initiative by the Vietnam National Administration of Tourism and the company. (Photo courtesy of La Vie) 
La Vie has been a pioneer in environmental initiatives. (Photo courtesy of La Vie) 
