The Vietnam National Brand Week from May 26 to June 1 is expected to be a standout highlight in the series of activities at Vietnam's exhibition pavilion, embodying the nation's spirit of innovation, creativity, and deep integration.

The Trade Promotion Agency under the Ministry of Industry and Trade (MoIT) opened the Vietnam National Brand Week 2024 in Hanoi on April 16.

The Vietnam National Brand Week 2024 will be held nationwide from April 15-21 to raise public awareness of Vietnam national brand and promote products recognised as national brands to domestic and international communities.

An increasing number of businesses with products receiving the national brand title entered the top 50 brands with highest value in 2022, Deputy Minister of Industry and Trade Tran Quoc Khanh said at the opening of the Vietnam National Brand Week and the National Branding Forum 2023 in Hanoi on April 20.

The Vietnam National Brand Week 2022 kicked off in Hanoi on April 20 with a forum held to call for overseas Vietnamese (OV) entrepreneurs’ support for promoting Vietnamese goods and brands.

Vietnam has performed strongly in optimising soft power to enhance the value of domestic product trademarks, according to Vu Ba Phu, head of the Vietnam Trade Promotion Agency at the Ministry of Industry and Trade (MoIT).