Vietnam showcases products at Germany consumer goods trade fair
Vietnam has been participating in Ambiente, the world's leading trade fair for consumer goods, handicrafts, and interior decorations, for over 20 years.
Sixty-five Vietnamese companies are displaying their products at Ambiente 2025. (Photo: VNA)
Berlin (VNA) – Sixty-five Vietnamese companies ar🍬e displaying their products at Ambiente 2025, the world's leading trade fair for consumer goods, handicrafts, and interior decorations, in Germany.
The fair, taking place in Frankfurt, Hesse, from February 7-11, attracts 4,660 businesses from nearly 170 countries and territories.
In addition to showcasing products and solutions for living spaces with various design styles, Ambiente 2025 also emphasises sustainability, future retail trends, and the expansion of marketing through digital technology.
To participate in the platform, businesses must not only comply with local regulations and German law but also ensure that their products meet quality and consumer safety standards. Factors such as hygiene and environmental conditions are mandatory requirements.
Over the years of participation, major Vietnamese brands, such as Minh Long and Manh Dan Ceramics, have made a strong impression and established their presence at the fair in particular, as well as in the German and broader European Union (EU) markets.
Vietnamese businesses hope to tap further into potential markets by thoroughly researching the German market and the European market in general, to gain a deeper understanding of consumer preferences and demands.
Le Ba Ngoc, Vice Chairman and General Secretary of the Vietnam Handicraft Exporters Association, told the Vietnam News Agency that Vietnam has been participating in the Ambiente fair for over 20 years.
In 2024, Vietnam's handicraft export turnover reached 2.95 billion USD, with the European market accounting for about 27%. Also in the year, a Vietnamese company secured an order worth over 1 million USD.
With 65 businesses participating in this year's Ambiente, Vietnam aims to achieve 5 billion USD in handicraft export revenue in 2025, he said./.
Vietnam is participating in the Hong Kong Electronics Fair and International Exhibition on Electronic Components and Production Technology at the Hong Kong (China) Convention and Exhibition Centre.
The 2024 Zhejiang International Trade Exhibition and the 12th Zhejiang Export Fair (generally referred to as Zhejiang Expo 2024) will kick off at Saigon Exhibition & Convention Centre (SECC) in Ho Chi Minh City on September 26.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
According to NordCham Vietnam Chairman Thue Quist Thomasen, the Vietnamese Government’s commitment to achieving net-zero emissions by 2050 is both a challenge and an opportunity for businesses to contribute to green and sustainable growth.
The analysis from an investment perspective shows that the economy’s growth has been heavily capital‑driven, yet efficiency remains low as reflected by Vietnam’s Incremental Capital-Output Ratio (ICOR) being significantly higher than global and regional averages. This underscores the imperative to enhance capital‑use efficiency.
