The Prime Minister has approved the National Strategy on CulturalDiplomacy through 2020, targeting more diverse and effective activitiesand promote Vietnamese cultural values around the world.

As stipulated in the strategy, Vietnamese culture days, weeks, tourismfestivals and promotions abroad will be increased, while the presenceof Vietnam at world events, including EXPO, Biennale, and famous filmfestivals will be amplified.

Greater efforts shouldbe made to develop the country’s cultural industry, build nationalcultural symbols and cultural product brand names, and increase themarket share of products in the global market.

International art festivals will be hosted by Vietnam, creatingopportunities for Vietnamese audiences to access diverse global cultureand art offerings while affirming Vietnam ’s capacity in eventorganisation and boosting its status in the world arena.

These activities will be prioritised in neighbouring countries, ASEAN,and strategic partners in Asia-Pacific, Europe and North Americathrough 2020. Meanwhile, cultural promotions will be maintained andexpanded in South America, the Middle East and Africa, according to thestrategy.

By 2030, international cultural relationsare expected to have deepened, expanding relationships with countries,territories and international cultural organisations and agencies.Vietnam also hopes to have further fostered cultural activities in SouthAmerica, the Middle East, Africa, and other far-flung areas.-VNA