Vietnamese firms embrace green, digital export strategy to meet global standards
Nguyen Dinh Tung, CEO of Vina T&T Import Export Service Trading Co. Ltd., stressed that tougher technical barriers in global markets are creating a level playing field, compelling exporters to prioritise quality and compliance.
Technical barriers in global markets are creating a level playing field, compelling exporters to prioritise quality and compliance. (Illustrative photo: VNA)
Hanoi (VNA) – Leveraging their competitive edges, Vietnamese enterprises are adopting green, clean, and digital export strategies to succeed amid increasingly stringent international standards.
Navigating more demanding markets
Nguyen Dinh Tung, CEO of Vina T&T Import Export Service Trading Co. Ltd., stressed that tougher technical barriers in global markets are creating a level playing field, compelling exporters to prioritise quality and compliance. Vietnamese agricultural products have gained traction in new markets, with pomelo penetrating New Zealand, passion fruit reaching Australia, and coconut breaking into the US market.
Tung also pinpointed the Middle East and Halal-certified countries as untapped opportunities for Vietnamese fruits and vegetables. “These markets offer significant potential, provided we adapt to their unique standards”, he said.
Le Thi Giau, Chairwoman of Binh Tay Food, echoed this idea, urging firms to invest in eco-friendly factories and production lines to meet the requirements of choosing markets.
Quality control for sustainable exports
Nguyen Nguyen Phuong, Deputy Director of the Ho Chi Minh City Department of Industry and Trade, highlighted the role of Vietnam’s extensive free trade agreements (FTAs) in easing global market barriers. “Amid economic headwinds, nations are turning to solutions like social responsibility,” he noted. “Controlling chemical residues in food is critical for ensuring safety, aligning with international norms, and broadening export reach”.
Meanwhile, Deputy Director of the Ho Chi Minh City Trade and Investment Promotion Centre (ITPC) Ho Thi Quyen underscored the urgency of adapting to strict regulations from major markets like the US, EU, and Japan. “Limits on chemical residues require proactive steps”, she said.
Quyen ♔also advocated for adopting advanced quality control technologies to detect risks early, establishing rigo꧃rous inspection protocols, and collaborating with independent certification bodies to boost transparency and compliance./.
A forum on green export promotion was held in Hanoi on December 4 to help Vietnamese enterprises switch to sustainable and low-carbon growth models and improve their competitiveness amidst globalisation.
The Green Export Promotion Forum held by the Ministry of Industry and Trade aimed to foster a robust green business community, creating sustainable value for Vietnam’s export products in the global market.
Numerous textile and garment enterprises are intensifying efforts to green their production processes, aligning with environmental standards and regulations concerning product origin.
The North-South Expressway project is scheduled for completion by 2030, aiming to establish the groundwork for Vietnam’s modern railway industry and stimulate regional economic development, positioning the country for a significant economic leap in the era of national rise.
The probe, initiated on June 11 following a petition by the US Coalition for Fair Trade in Hardwood Plywood, targets products classified under HS Code 4412 and 9403 imported from China, Indonesia and Vietnam.
Sun PhuQuoc Airways was born as a perfect piece in Sun Group’s strategic vision to build a premium ecosystem of tourism, entertainment, real estate, and aviation. With a pioneering ambition, Sun PhuQuoc Airways is not just an airline, but a symbol of connection – bringing the world to Phu Quoc and taking Phu Quoc to the world.
A key change in the draft decree is a provision requiring bank transfers for gold transactions valued at 20 million VND (765 USD) and above, to enhance transparency and verify customer identities.
In the first four months of 2025, trade turnover between Vietnam and Cambodia surpassed 3 billion USD, marking a 7% increase compared to the same period in 2024.
On June 19 alone, a total of 2,005 trucks completed customs clearance at Lang Son’s border gates — the highest single-day figure ever recorded in the province. Of these, 634 carried exports and 1,371 imports.
The OECD Economic Surveys: Vietnam 2025 report focuses on analysing the country’s macroeconomic fundamentals, the impact of international integration on attracting foreign investment and trade, and the country’s prospects for developing a low-carbon economy.
Antoine Colin, Senior Vice President for Global Supply Chain Digital Transformation & Resilience at HP Inc., affirmed HP’s strategic commitment to building a supply chain and ecosystem in Vietnam and the region.
Deputy Director General of the Ministry of Industry and Trade (MoIT)’s Trade Promotion Agency Bui Quang Hung emphasised that logistics has evolved from a technical function into a core capability for Vietnamese exporters to maintain their competitive advantage in the US market.
A trade official has suggested companies work closely with shipping lines, airlines, and freight forwarders to monitor routes, transit times, and potential surcharges while exploring broader cargo insurance to cover risks like war and terrorism.
In addition to institutional reform, the agency is also rolling out key solution groups to combat counterfeit goods, imitations, and intellectual property infringements in the digital environment.
The event, co-organised by the Vietnam Trade Office in the UK and TT Meridian, a local importer of Vietnamese fresh produce, aims to build a national lychee brand and encourage broader recognition of Vietnamese fruits in a competitive, high-end market.
The industry's performance has been powered by bold investments in modern production lines, enabling Vietnamese firms to produce complicated products which were exclusive to advanced economies.
Outcomes of ABAC III will shape ABAC’s final policy recommendations to be submitted to the ABAC-APEC leaders’ dialogue, scheduled to take place in the Republic of Korea this November.
This is the second year the magazine has released the ranking, which is based on total revenue and key financial indicators of enterprises from seven countries in the region: Vietnam, Indonesia, Thailand, Malaysia, Singapore, the Philippines, and Cambodia.
At the summit, publishing, tech, and media sectors will discuss emerging trends, business models, and sustainable solutions for digital publishing development in Vietnam.
This year’s “Vietnam Goods Week” marks a significant milestone as it is being held simultaneously for the first time in four locations across Asia: Japan, Hong Kong (China), Cambodia, and Malaysia, from June 19 - 22.
