Vietnam is a well-known country for its cuisine with many types of dishes from all over the country, which never fail to surprise the tourists. Vietnam is also a tropical country with various fruits that only a few nations can compete. Because of that, Vietnam has an advantage in exporting fruits. With this strength, Vietnamese entrepreneurs always push for exporting fruits, so they can reach foreign customers. Vietnam is still making progress in “conquering” the hardest markets, those with many demands and criteria. Vietnam's authority created many research activities to evaluate and understand the demand from these markets, so Vietnamese fruits can reach new fields. The first steps bought some positive results which many fruits like lychees, mangoes, or dragon fruit were welcomed. Besides, the Vietnam authority also organizes many festivals to raise awareness of foreign entrepreneurs and customers. With the right direction, hopefully, Vietnamese fruits can create a firm foundation in the international market./.