Vietnamese university bags two second prizes in int’l tourism contest
Vietnam’s Hoa Sen University has claimed two second prizes at the 2021 MICE Destination Marketing Contest, intended for students majoring in tourism from around the world.
Hanoi (VNA) – Vietnam’s Hoa Sen University has claimed twosecond prizes at the 2021 MICE Destination Marketing Contest, intendedfor students majoring in tourism from around the world.
Thecontest was organised by the Taiwan (China) External Trade Development Council(TAITRA) in both online and offline formats.
Itsaw the participation of 17 teams from Taiwan, mainland China, Singapore,Malaysia, Thailand, and Vietnam in three rounds, consisting of Marketing andProposal-Planning requiring proposals written in English in a length of morethan 10 A4 pages, Virtual Exhibition and Booth Design, and English Tour Guidepresentation.
Vietnam’sHoa Sen Dragons team, a group of four students and a lecturer majoring intourism service and travel management, came second in the Best Exhibitions & Visual Design and Best Tour Guide categories fortheir project named Ascending Dragon – Intriguing Nuances, marking the university’s highest awards over five years of participating in the contest.
Theteam impressively introduced Vietnam’s cultural and historical values and vividlocal life to international friends, in the virtual presentation on the iconicdestination of Hanoi.
Meetings,incentives, conferences and exhibitions (MICE) is a type of tourism servicethat is planned in advance and designed for large groups of people forparticular purposes. Exploiting the MICE market is one of the goals ofVietnam's tourism development strategy./.
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A design by Hoa Sen Dragons (Photo: nhandan.com) 
