Vietnam’s Consumer Confidence Index (CCI) was 91 points in the second quarter of this year, six point higher than the same period last year, according to a Vietnam Taylor Nelson Sofres Company survey.
Consumers shop at a Co.opmart supermarket (Photo: VNA)
Hanoi (VNA) – Vietnam’s Consumer Confidence Index (CCI) was 91 points in the second quarter of this year, six poi𓃲nt higher than the same period last year, according to a Vietnam Taylor Nelson Sofres Company survey.
In the first quarter, the index was 51 points.
The index was based on Vietnamese nationals’ expectations of the value of the domestic currency, employment, economy and personal living standards.
The company revealed that households who earn more than 13 million VND (600 USD) monthly account for 57 percent of the population while 30 percent earn from 6.5 million VND (292 USD) to 13.5 million VND (607 USD) monthly.
The ratio has improved remarkably over the last decade when only five percent of households earned more than 13 million VND and 17 percent earned between 6.5 million VND and 13.5 million VND.-VNA
The positive outcome of the six-year campaign “Vietnamese prioritise Vietnamese goods” has motivated businesses to update technologies and diversify products to increase consumer confidence.
Vietnam is the second-most optimistic country in consumer confidence in the Asia-Pacific, following Myanmar, as per the MasterCard Index of Consumer Confidence.
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Consumers shop at a Co.opmart supermarket (Photo: VNA)
