According to the e-Conomy SEA 2021 report, since COVID-19 reappeared in the first half of this year, Vietnam has added 8 million digital consumers, of which more than half come from non-metro areas. Notably, 99 percent of these new consumers expressed their intention to continue using online services post-pandemic, showing a very high level of adoption of digital services and products of users in our country. The report noted that the Vietnamese internet economy could reach 220 billion USD in Gross Merchandise Volume (GMV) by 2030, ranking second in Southeast Asia after Indonesia. It stressed this is welcoming in the context of the shrinking online travel market, and if this growth is maintained, Vietnam's GMV is expected to reach 57 billion USD by 2025./.