The “Vietnamese people prioritize using Vietnamese goods” campaign hasbeen very successful in building customer trust in the quality ofVietnamese products.

The radio Voice of Vietnam(VOV) quoted a recent survey by the Steering Committee for the campaignin Ho Chi Minh City as saying that over 96 percent of surveyedpeople said they have gained confidence in the overall quality ofVietnamese products.

According to Deputy Director of HanoiDepartment of Industry and Trade, Tran Thi Phuong Lan, the “Vietnamesepeople prioritise using Vietnamese goods” campaign has increased publicawareness and confidence in the Made-in-Vietnam brand.

Roughly 62.8 percent of respondents said they have recommended theirfriends and relatives to purchase Vietnamese goods. While 28.15 percentof respondents said they have opted more often to purchase Vietnamesegoods over foreign products and services.

According to thesurvey, over the past five years, the Vietnamese purchasing power fordomestic products has increased from 50 percent to 85.8 percent. Around52.5 percent of respondents said at least 80 percent of theirconsumption goods were locally made products.

Thelocalization rate of material inputs have also surged by 25 percent,which bodes well for the long-term prosperity of the national economy,according to the survey.

However, Industry and Trade DeputyMinister Ho Thi Kim Thoa also said fake goods are still sold on theVietnamese market. These fake goods are costing Vietnamese firms huge ofmoney, workers’ jobs and damaging the country’s economy. The DeputyMinister called for drastic measures to tackle that thorny issue.-VNA